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Apr032013

2013 eNonprofit Benchmarks Study

DateWednesday, April 3, 2013 at 10:55AM

A fascinating study on the giving habits of millions of online donors has been summarized into a simple, compelling infographic. 

Lotus Outreach has fared moderately better on email "churn" than the average nonprofit, but there is little doubt that people's inboxes are overwhelmed these days. Despite this, we are still seeing online giving increase. It appears donors are fatigued with the volume of online appeals, yet becoming more loyal and generous at the same time.

What do you like and dislike about the online fundraising practices of nonprofits?

 

AuthorLotus Outreach | Comment1 Comment | Reference98 References |
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